Every year, the Sagefrog B2B Marketing Mix Report delivers fresh, data-driven insights to help marketers stay ahead of the curve. This year is no different—2025 is shaping up to be a game-changer. With businesses facing both opportunities and challenges from advancements in technology and changing market dynamics, this year’s report sheds light on strategies that … Continued
Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. It’s a landscape where staying ahead requires more than just keeping pace; it demands a proactive approach to … Continued
Every year, marketers look to their peers for direction on the strategies and tactics they should adopt to see greater ROI from their marketing plan. And every year, Sagefrog helps provide that direction through our B2B Marketing Mix Survey and Report, gathering the opinions and experiences of professionals across several B2B industries, including software and … Continued
When it comes to innovation and forecasting new trends, marketers are usually at the forefront. In late 2019, B2B marketers at Sagefrog were predicting the importance of using new personalization strategies and tactics, Instagram for maximum B2B engagement, and more. Since the beginning of the COVID-19 pandemic, however, marketers everywhere have been forced to pivot … Continued