Developing a strong content marketing strategy isn’t just about having good content. There are four main components that contribute to an even higher level of success for your company:
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Space
Determine the “space” you want to own and what you want to be known for (e.g. marketing, finance, technology)
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Production
Find the thought leaders in your company and work to get their ideas formed into original, relevant content
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Repurposing
Use the raw material from step two and repurpose it into another form (e.g. a social media update, a blog post, an article)
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Promotion
Share your content across as many platforms as possible to ensure you reach your audience
For creative content marketing, online marketing and all other full-service, integrated marketing please call 215-230-9024 or visit sagefrog.com.
