Modern marketing saw many trends this year including the rise of content marketing and automation.
Looking ahead, we anticipate that 2015 will garner even more advancements for modern marketing, including the critical need to deliver highly personalized experiences to clients at every turn.
In the B2B marketplace specifically, where purchase decisions are highly strategic and less impulsive, it is important for all marketing campaigns and touch points to be client-centric.
Here are 10 ways to poise your company and marketing initiatives for success this year:
- Make sure all marketing campaigns are client-centric.
- Perform market research to garner insights about your buyer personas.
- Create a map of your client decision process and use it as the foundation for all planning.
- Contemplate all of the silos that have led to fragmented client experiences in the past and plan ahead.
- Envision what your ideal client experience is like for every touch point your company has with them.
- Enhance your technology and infrastructure to deliver highly relevant and personalized experiences to your clients.
- Develop engaging content for every step of your client’s journey with your company.
- Execute programs that pertain to the uniqueness of each client – no more templates!
- Measure all aspects of client engagement, not just communication channels.
- Adapt all year long to client cues. Don’t wait until year-end to make obvious improvements to your client experiences.
For full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
