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Meet Alyssa

Account Strategist

alyssa callahan paid search specialist at sagefrog

What I Do
As an Account Strategist, I lead accounts with marketing and digital strategy, providing tactical, thorough, and orderly leadership to client relations and projects.

How I Got Here
BA, Journalism, Penn State University

Experience at Balance Marketing Group, Colonial Hyundai of Downingtown, Collington Life Plan Community, Genesis of Downingtown, Murphy Ford, Little Flower High School, and Spirit Auto Center

Why I Love It
“Marketing is never finished. Even when you reach a goal, there’s always more to do. My content-based background and data-driven role have given me a 360-degree understanding of marketing, helping me appreciate the industry even more.”

In My Free Time
I love spending time in Avalon, NJ, I recently started playing golf, and I love Philly sports—specifically the Sixers (as hard as being a fan can be!).

Plus, I’ve earned the following certifications: Google Ads, Google Analytics, and HubSpot Inbound.