The cornerstone of your brand.
Your brand identity, or visual identity system, is your company’s trademark; it’s the seal, stamp, first impression and complete visual package that blends your brand’s purpose and personality while encouraging consistency. Until leads decide to get to know your company, your brand’s identity is one of the few aspects they’ll get to know, and hopefully recall, when assessing their options. A visual identity system creates or polishes your brand’s look and feel to make it clear that you care about presentation.
At Sagefrog, we develop B2B brand identity systems the same way we approach all graphic design: with an aim to create what drives results. Our business-minded approach to brand identity systems has brand strategists converge with creatives to develop iconic logos, color palettes, typography sets and imagery styles that accurately reflect brands and speak to their audiences and team members. We know when a company needs a visual refresh to command attention in the marketplace—and we know exactly how it’s done.
Logo & Sub-Logos
A logo is often the most recognizable part of a brand’s identity and it follows a company at nearly every mention: in press releases, at tradeshows and on marketing materials, business cards, websites and more. Owning a logo that encapsulates your brand’s personality and role in the marketplace is what transforms you into an iconic company that people want to work with and a brand that competitors want to beat. Sagefrog’s graphic designers are experienced in B2B logo and sub-logo design for products, sub-brands and divisions and will work with you to create an image that really resonates.
A brand’s collection of colors not only builds a cohesive visual profile, but also carries the potential to evoke emotions and ideas among audiences. Establishing a primary palette and a set of secondary and accent colors allows all content you produce to look consistent and remain on-brand while still leaving room for creative flexibility. Sagefrog combines a thorough understanding of your industry with a strategic design eye to solidify a practical, well-balanced color palette that will drive interest and action.
Typography, Iconography & Graphic Elements
Though it may appear to take a backseat to other components of a brand’s visual appearance, typography is a powerful tool in conveying the subtleties of a business’s identity. Bringing more shape to your brand’s identity through iconography and graphic elements can also add variety to your content. Sagefrog’s creative team will help your company make a lasting impact on prospects, current clients and potential partners by selecting a font family that blends with your business’s style and developing design icons and graphic elements that will spice up your marketing materials.
Companies that follow strict guidelines for their use of imagery form a stronger visual identity that helps people recognize their brand. Photographs, illustrations and other forms of imagery can evoke moods or illustrate concepts, can appear realistic or abstract, can come in full color or monochromatic tones and can reinforce the values and ideas that audiences should see in your brand. The creative experts at Sagefrog will help you reign in your brand personality to establish an imagery style that speaks to your target audience and embodies your company’s strengths and goals.
The creative elements that make up a visual identity system can be difficult to digest until you see how they interact to personalize your brand. Sample applications provide the context you need to understand the way your logo, color palette, typography, iconography, graphic elements and imagery style come together to create dynamic marketing materials. Sagefrog can develop a set of sample applications for the materials you’d like to create first, so your team can get a sneak peek of your new brand identity in action.