Marketing analytics is the powerful details that make marketing programs thrive. Your marketing investment can’t afford to be without these qualitative and quantitative performance insights. Data-driven decision making is no longer an elusive buzzword—it’s the way successful companies operate.
What is Marketing Analytics?
Marketing analytics lets us measure and manage the performance of your marketing efforts to optimize your ROI. Using tools such as Google Analytics, our certified digital marketers track website performance and make informed decisions on where to focus future efforts.
Our experts also use HubSpot, Salesforce, or other CRM systems, to keep prospects, leads, clients, and customers effectively managed. Email alerts, promotions, newsletters, and other communications with customers get distributed faster and easier than ever before to specifically segmented contact groups. Detailed marketing analytics are integral to any digital marketing campaign, letting you focus resources on the attributions and tactics that offer proven performance.
The Right Tools to Monitor, Analyze, and Report Critical Data
Google Ads Reports provide performance metrics for users who’ve clicked on your Google Ads and visited your website. They give us deep insight into which SEM strategies are working for you and which have opportunities for optimization.
Google Analytics reveals a complete picture of your website’s users, allowing our digital marketing analysts to offer direction on how to best market your brand, products, and services to the decision-makers in your industry with content that tells a compelling story.
Google Search Console gives us insight into your site’s search traffic and performance. Our digital marketing analysts research search trends, terms, and keywords to see how your pages rank against the competition, make adjustments to existing content, and implement strategies to increase your standing on the Search Engine Results Pages (SERP).
Your CRM system provides visibility into leads and sales, allowing us to align your digital marketing goals with your sales needs. We’ll monitor the entire lifecycle of your customers’ experience with your company to strengthen relationships, turn leads into sales, and improve retention.
Databox Reporting allows us to connect and present all the important metrics from your active marketing channels in one place. As a Premier Databox Partner, we can gather and organize detailed campaign metrics from sources such as Google Analytics, Google Ads, HubSpot, and LinkedIn showing exactly how our efforts are performing and why, and make recommendations to raise the bar.
Setting Digital Marketing Goals and KPIs to Achieve Maximum ROI
At the onset of our partnership, we’ll work together to set goals and KPIs that we’ll measure and report to clearly show the performance of our digital marketing efforts. By tracking these metrics, we can make informed decisions about how and where to improve, and continuously maximize your ROI.
|Key Metrics We Track||How These Metrics Impact Your ROI|
|Market Awareness||Website Traffic|
|Brand Awareness||Branded Website Traffic|
|MQLs||Calls, Form Submissions, and Downloads|
|Sales Growth||Deals and Sales Revenue|
|Brand Strategy||Conversions Such as Leads, Deals, and Sales Revenue|
|Website and SEO||Traffic and Conversions, Such as Leads, Deals, and Sales Revenue|
|Campaign Effectiveness||Traffic, Leads, MQLs, SQLs, Deals, Sales Revenue|
|Thought Leadership||Organic Traffic and Downloads|
How Sagefrog Uses Analytics
Our digital marketing specialists are Google Certified analytics experts who track and dissect every metric of your marketing program. We report on your valuable KPIs with Databox Reporting, a platform that connects the important metrics from your active marketing channels in one place.
- We consult with you regularly to continuously optimize your channels with real-time intelligence.
- We monitor and go in-depth with statistics such as sessions, visits, CTRs, and users.
- We analyze a wide variety of user behavior metrics to optimize on what’s working best.
- We gather data to measure the success of digital tactics like Google Ads and paid social channels.
- We collect e-commerce data and track the goal performance of individual pages or products.
B2B Marketing Analytics Strategies
From web activity and conversion analysis to aggregated industry intelligence, Sagefrog puts marketing analytics and attribution strategies in place to identify what’s working, optimize your buyer’s journey, and close the loop on your program’s success. Using modern tools and techniques with traditional marketing sensibilities, we continually optimize your company’s performance to maximize ROI.
Descriptive Analytics gives us a better understanding of the changes that your business experiences over time. Historical campaign data provides the building blocks for stronger campaigns in the future. We look at what worked and what didn’t, and make decisions about where to focus our digital marketing efforts moving forward.
Predictive Analytics allows us to make adjustments in anticipation of future changes, events, and trends to create more effective and personalized experiences. Extensive experience and detailed analysis of historical data from your website and CRM allow us to anticipate digital marketing trends and provide your customers with a buyer’s journey that makes sense for their needs.
Prescriptive Analytics offers actionable insights for the many different scenarios that may arise throughout a campaign, using the data we have available. As local, national, and global events occur that impact your digital marketing campaigns, we evolve and adjust strategies to retain and attract audiences and maximize your ROI.
Manage Clients, Partners, and Other Contacts With Powerful CRM Solutions
Using HubSpot, Salesforce, or another CRM system, we help you keep your prospects, leads, clients, and customers effectively managed. Email alerts, promotions, newsletters, and other communications with your customers get distributed faster and easier than ever before to specifically segmented contact groups.