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B2B Reimagined: The New Era of Marketing
B2B marketing is undergoing a major transformation — and the insights from Sagefrog’s 2026 B2B Marketing Mix Report make it clear:...
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TL;DR: AI is changing how B2B buyers search and make decisions. Many rely on AI summaries, chat, and exploratory queries instead of clicking, which makes traditional keyword tactics less effective. PPC still drives awareness, comparisons, and deals, but success now depends on clear messaging, strong creative, high-quality landing pages, alignment with audience intent, and integrating … Continued
From 2020 to 2025, B2B healthcare marketing was reactive by necessity. The pandemic accelerated digital adoption, normalized virtual selling, and forced marketing teams to move fast—often borrowing demand-gen tactics from SaaS playbooks built for speed, not scrutiny. That era is over. What healthcare marketers are facing now isn’t a temporary slowdown or a market correction. … Continued
Workers with real hard skills are in high demand, and many of them know it. The tech hype cycle might be swirling around AI staff reductions, but for skilled tradespeople, this moment looks more stable. News outlets like the Wall Street Journal are calling data center development a “gold rush” for construction workers.1 And that’s … Continued
B2B buyers rarely take marketing claims at face value. After stumbling upon a potential solution to their problem, they go looking for confirmation. Do real people actually agree with the story being told? Is this solution, product, or brand the right path for their business? They type it into their search bar, and almost always … Continued
TL;DR: Zero-click marketing is now central to B2B growth as buyers increasingly rely on AI summaries and search results without clicking through. Success requires optimizing for SEO, AEO, and GEO, building entity authority, creating high-information content, measuring mindshare over clicks, and ensuring high-intent visitors convert when they do arrive. In 2026, a visitor to your … Continued