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In just a short period of time, we’ve seen generative AI move from an “interesting experiment” to an enterprise imperative. What started as tools for drafting emails or brainstorming ideas has evolved into sophisticated platforms capable of analyzing contracts, supporting compliance, and accelerating strategic decision-making. But B2B adoption of AI looks very different than B2C. … Continued
2026 is shaping up to be a watershed year for B2B manufacturing marketing. As digital transformation accelerates, workforce dynamics shift, and global supply-chain pressures persist, manufacturers are rethinking how they attract, engage, and convert buyers. Industrial buying behaviors are changing fast: buyers are more digital, more consultative, and more risk-averse than ever. And while manufacturing … Continued
Every great build starts with a blueprint, and that blueprint is your digital presence. If you take away one thing from this blog, let it be this: first impressions happen long before the first call. The engineering and manufacturing firms that get shortlisted are those that rank well on Google, stand out on LinkedIn, and … Continued
The internet is overflowing with content. From blogs and videos to emails and posts, companies are exploring every channel to break through the noise and connect with their audience. Amid this flood of information, one question continues to divide marketers: How long should your content be to truly work? Long-form content refers to in-depth, comprehensive … Continued
Artificial intelligence has redefined how B2B marketers plan, create, and execute campaigns. Once futuristic, AI now powers everything from content and research to strategy and automation. At the forefront are two dominant generative AI chatbots: ChatGPT from OpenAI and Gemini from Google DeepMind. Their rivalry continues to shape how marketing teams balance creativity, productivity, and … Continued