Synergistix

Life Sciences Software

Challenge

Synergistix, a CRM provider for the Life Sciences industry, needed to keep up with the progressive marketing tactics and savvy branding of its competitors in order to gain awareness and increase market share.

Solution

The tagline, ‘Your CRM Partner for Life,’ was created to convey Synergistix’s brand promise and energize the company’s image. To reinforce this message and drive their promise home, we launched a full-service marketing program that included branding, website development, marketing materials, search engine optimization, email marketing, social media, public relations, advertising, tradeshow marketing and event management.

Results

Following the brand launch, Synergistix experienced double-digit growth through integrated marketing. The company increased their win-rate by 20%, doubled website traffic and saw cross-channel social media metric growth. The company image is now memorable and differentiated in its marketplace.