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Pinnacle ENT Associates
Group Physician Practice
Challenge
Pinnacle ENT Associates (PENTA), the largest specialty ENT, allergy and audiology practice in the Philadelphia area, sought cohesive and consistent branding across its 17 locations and divisions and help acquiring new patients. The practice also aimed to proactively raise awareness and maintain positive relationships with existing patients and communities through educational content and social media.
Solution
Sagefrog provided branding, digital and traditional marketing, public relations and social media marketing. Tactics included an online request form, mobile-friendly website update, AdWords campaign, local PR outreach and a newsletter to share new treatment options, seasonal health trends and tips and physician-attended events. This boosted patient and community engagement and aided reputation management.
Result
PENTA experienced tremendous success with the integrated marketing program, achieving a high ROI, gaining 1,700 new patients, raising awareness and increasing traffic in just 12 months. PENTA elevated patient and community engagement, was featured on Philadelphia Magazine‘s Top Docs list and held the cover page of Suburban Life Magazine to share breakthrough treatments for ENT-related conditions.
