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OpLogix Case Study
Operating Room Technology
Challenge
OpLogix™, a new operating room implant management technology company, engaged Sagefrog to build its brand and create market awareness and adoption for its flagship software. The company aimed to reach surgeons, hospital executives and nurses through compelling value propositions of quality, cost savings and accountability to show how their intelligent software manages the entire implant life cycle.
Solution
A triple-play marketing program beginning with a strategic and competitive marketplace review resulted in a new name and logo, brand platform, responsive website and marketing materials, including overview and module sell sheets, a pocket folder, business cards and a tradeshow booth. A widespread PR program was implemented with an inaugural press release and a highly targeted media relations campaign.
Result
The brand launch was instrumental in driving software awareness and adoption for OpLogix. The public relations program secured unique editorial coverage in Becker’s Spine Review and ORTHOWORLD® and the media relations campaign secured multiple on-site briefings at the software’s introductory tradeshow. Today, OpLogix is well-positioned and considered a valuable solution to emerging OR challenges.
