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Clinical Trial Technology & Specialty Services Provider
Bracket, a leading clinical trial technology and specialty services provider, sought a professional public relations program to strategically augment the news of its acquisitions, company developments, employee moves and awards. Over time, Bracket and Sagefrog collectively identified a greater need for ongoing marketing services that could support its growing global business.
Sagefrog provided visual and verbal branding for new product and service lines like CUBE™, a clinical IRT solution for biotech and pharma sponsors, as well as digital, traditional and content marketing, case studies, a gated eBook, product launch and ongoing public relations efforts. These helped Bracket not only gain awareness, but also generate qualified leads.
Sagefrog was able to successfully position the company as a strong competitor in the clinical trial technology and specialty services space while simultaneously reinforcing their scientific leadership in Alzheimer’s disease research. This was primarily accomplished through the assembly of an Alzheimer’s disease eBook which elegantly compiled Bracket’s extensive experience in the industry. Bracket has grown dramatically, organically and through acquisition to become the leader in their segment.