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If your B2B MarTech stack feels heavier every year (but not necessarily smarter), you’re not alone. As marketing teams layer new platforms on top of legacy systems, complexity compounds quickly, driving up costs while slowing execution. Part of the challenge is the sheer size of today’s MarTech landscape. The number of marketing technology solutions worldwide … Continued
Some years move you; 2025 moved us forward. With rapid shifts across the marketing landscape and rising expectations for modern teams, we focused on strengthening the systems, tools, and capabilities that enable our clients to compete effectively. We expanded our AI-assisted workflows, sharpened cross-team collaboration, and laid the groundwork for an enhanced Sagefrog brand, set … Continued
In just a short period of time, we’ve seen generative AI move from an “interesting experiment” to an enterprise imperative. What started as tools for drafting emails or brainstorming ideas has evolved into sophisticated platforms capable of analyzing contracts, supporting compliance, and accelerating strategic decision-making. But B2B adoption of AI looks very different than B2C. … Continued
2026 is shaping up to be a watershed year for B2B manufacturing marketing. As digital transformation accelerates, workforce dynamics shift, and global supply-chain pressures persist, manufacturers are rethinking how they attract, engage, and convert buyers. Industrial buying behaviors are changing fast: buyers are more digital, more consultative, and more risk-averse than ever. And while manufacturing … Continued
Every great build starts with a blueprint, and that blueprint is your digital presence. If you take away one thing from this blog, let it be this: first impressions happen long before the first call. The engineering and manufacturing firms that get shortlisted are those that rank well on Google, stand out on LinkedIn, and … Continued