What Sets a HubSpot Agency Apart from a Traditional Agency?

Your journey to finding a B2B marketing agency that can help you meet your lead-generation and growth goals is filled with difficult decisions. Right off the bat, you’ll see that many agencies tout partnerships with certain marketing software providers, like HubSpot for example, and you may wonder what the advantages of those partnerships would be for your company.

While every marketing agency offers a unique experience, choosing a HubSpot agency will guarantee that your agency has access to, and will use, specific tools, training and resources to boost your ROI.

Agencies join HubSpot’s partner program when they share HubSpot’s inbound philosophy as part of their overall marketing ideology. To become part of the program and climb the ladder of HubSpot’s partner tiers, agencies must fulfill certain requirements, usually involving doing business through HubSpot and having their team members complete trainings that ensure the agency grasps the important inbound marketing strategies that HubSpot focuses on to enable growth and ROI.

In exchange for meeting these requirements, HubSpot agencies center their clients’ inbound marketing programs on the platform, allowing the agency to easily and efficiently:

  • manage the content, marketing emails and offers it creates
  • transition qualified leads to your sales team through the CRM
  • ensure that all content is aligned and on-brand
  • optimize your marketing programs through useful analytics

Since the choice to partner with, and invest in, a marketing agency is a big one for companies of all sizes, we’ve compiled this list of the top three things that make HubSpot agencies different than traditional agencies, so you can understand the specific benefits to choosing a HubSpot agency.

1. Partners Have Access to HubSpot Experts

HubSpot agencies have access to guidance from HubSpot professionals, so a partner agency will never encounter a HubSpot problem it can’t solve. Where other software platforms might not have experts available to chat with marketing team members about problems with the software or to answer questions, HubSpot does. This also ensures that agencies have access to all the capabilities of HubSpot, even if their normal capabilities preclude them from carrying out specific tactics.

2. HubSpot Academy Sharpens Your Agency’s Skills

Most marketing platforms offer training videos, but they’re usually just about how to use the platform itself. Uniquely, HubSpot offers free training on a full range of marketing, sales and service topics through a massive library of video lessons known as HubSpot Academy. Choosing to partner with a HubSpot agency lets you know that the agency’s team members have certifications in Inbound Marketing, Content Marketing, Email Marketing, Conversational Marketing and more.

3. HubSpot Provides Access to More Tech Integrations

Once you learn about HubSpot’s many state-of-the-art tech integrations (you can see our top four favorite ones here), you’ll understand why it’s so important to use a HubSpot agency. To keep up in the modern B2B marketplace, marketing agencies need to use all of the tools in the toolbox to make emails, ads and content break through the clutter. That’s where HubSpot integrations come in: users have access to a huge network of tech tools that integrate seamlessly with their platform so your agency can give you the variety you need while staying organized and efficient.

Wrapping Up

HubSpot agencies occupy a unique space: the talent and skills their team members bring to the table offer unique insights that won’t be available if you choose to take the HubSpot journey on your own,  meaning that partnering with an agency will maximize your HubSpot ROI.

Contrarily, you may find that HubSpot is not right for you and decide to partner with a traditional agency instead. Or, if you find that your marketing needs lay somewhere in the middle of inbound and traditional, a fully integrated agency, like Sagefrog (wink-wink), might be the best route for you.

The search for the perfect agency doesn’t begin and end with finding a HubSpot partner, but if these HubSpot advantages resonate with you, you can be assured that you’re on the right track. In the end, the marketing agency you need depends greatly upon the individual needs of your company. The right fit may be hard to describe, but, with these qualities in mind, we know you’ll know it when you see it.

To begin the journey to finding the agency partner to meet your needs, download: Your Guide to Finding the Right HubSpot Agency Partner.

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