Social media is an important factor of success for your business’ marketing plan. A great way to engage and connect with your consumers and leads is to create a blog and promote it through your social media channels. It is important to note that a large part of user experience of social media sites is about learning new information, which can be easily achieved through your blog posts. Here are a few tips to boost your social media marketing using a blog:
- Follow the 80/20 rule– when posting to your social media channels. 80 percent should be non-promotional and 20 percent should be about your brand. Remember that this is about educating readers with valuable content.
- Make sure social media sharing is easy– Put social media buttons on your blog site so that readers can easily “like,” “share,” “tweet,” spreading your reach throughout the web.
- Expand your list of social followers– through your blog readers. Encourage them to like your page on Facebook, follow you on twitter, or connect with you or your company page on LinkedIn. Bonus points if you put a widget at the bottom of your blog page to make it simple and easy for them to do.
For social media campaigns, SEO and all other full-service, integrated marketing please call 215-230-9024 or visit sagefrog.com
