If you are looking to grow your business and expand into new markets, you need a full-service integrated marketing initiative. Here are the top three things that are holding your marketing efforts back and how to change them:
- Using the same tactics year after year.Choosing the right mix of marketing activities is crucial if you want to get the most for your money. Each year, if not more, assess which tactics are working – consider analytics, response rates and your budget – and which tactics are not. Don’t be caught with stale and outdated plans.
- Having an adequate marketing budget.If you have a limited budget, it is time to reassess. Don’t get stuck with a small budget because you are failing to grow your business.
You may be tired of hearing this, but you have to spend money to make money and it is important to invest in marketing activities that will result in financial prosperity. Also, be aware that there is no magical marketing formula that will transform your business overnight. Give marketing efforts the time they need because right tactics will offer a steady stream of profits.
Generally, you should be spending 5% of revenue to maintain your market position and 10% or more to gain a larger market share.
- Failing to have a support network.Using a marketing support network to provide fulfillment of services or customer care can help you stay on top and will make it significantly easier to turn your ideas into a reality. Investing in the right team, or agency will help you focus on the needs of your business.
Marketing is not easy and these days marketers must be creative, resourceful, practical, organized, forward thinking and more. For a business owner, marketing tasks can be overwhelming and that is okay because you don’t have to do it alone. Once you recognize the importance of integration and build a support team to help you, you can launch your company forward in ways you never thought possible.
For full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
