Social media is a great way to connect and engage with customers, but you have to be careful that you are managing your company’s social media accounts effectively. Here are 8 rules to live by when developing and managing a social media program for your business.
Outline a Clear Strategy
It is imperative you understand your objectives and goals before launching into social media. Develop a plan and implement it.
Pick the Right Platform
Don’t waste time on social media channels that aren’t right for your business.
Target the Right People
Google+ allows you to sort your connections into different circles. When publishing content, you can then choose which circles can see that content.
Create Relevant and Quality Content
It is better to publish one piece of quality content a week than 5 pieces of content for every day of the work week.
Test, Edit, Test Again
Be observant of which content is well received (shared, liked, commented on) and which is not.
Encourage Employee Participation
Employees can be great brand advocates and will help to monitor and track your social media engagement.
Stay Fresh
On Facebook, users expect to see new content in their newsfeed. Create interesting and engaging ads that will captivate their attention and compel them to click through to your website.
Plan for a Social Media Mishap
Social media is face paced and mistakes are sometimes made. Instead of waiting around, be proactive and have a plan in place for a negative social storm.
For social media marketing and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
