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Salesforce.com Will Acquire ExactTarget!

By: Sagefrog

Big news in the marketing world was announced yesterday by Scott Dorsey, ExactTarget Chairman, CEO & Co-Founder and Marc Benioff, Salesforce.com Chairman, CEO and Founder – Salesforce.com will acquire ExactTarget!

The amalgamation of these two useful and popular marketing tools will only increase the relevance of each for their clients. Businesses will be able to make use of ExactTarget’s email capabilities and incorporate Salesforce.com’s social marketing and sales and service platform.

This acquisition represents Sagefrog’s confidence in the power of integrated marketing. We believe that an optimized combination of tactics and strategies, both inbound and outbound, based on priorities and performance analytics is the key to your business and marketing success.

For dedicated professionals versed in Salesforce.com and ExactTarget integration and all other full-service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.

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