Some years move you; 2025 moved us forward.
With rapid shifts across the marketing landscape and rising expectations for modern teams, we focused on strengthening the systems, tools, and capabilities that enable our clients to compete effectively. We expanded our AI-assisted workflows, sharpened cross-team collaboration, and laid the groundwork for an enhanced Sagefrog brand, set to debut in 2026.
This Wrapped highlights the moments that defined the year.
Our Top Source of Marketing Inspiration: HubSpot’s INBOUND 2025
HubSpot and INBOUND 2025 continued to shape how we think about modern B2B marketingB2B marketing, and as a Platinum HubSpot Partner, we felt more aligned than ever with the direction the platform is pushing the industry. This year’s message echoed our own evolution. The throughline was clear: AI is only as strong as the systems, data, and processes behind it.
Themes like answer-first content, evolving demand strategies, cleaner data foundations, and fit-plus-intent scoring reinforced the direction we’re heading: helping B2B companies build smarter, more adaptive marketing engines.
2025 challenged marketers to strengthen fundamentals before scaling AI. That mindset profoundly influenced our shift toward AI-assisted marketing and the operational enhancements we implemented across the agency.
For a deeper analysis, read our full INBOUND recap.
Our Most-Loved Business Operating System
The Entrepreneurial Operating System (EOS) remained a central force in how we operate and in how we support entrepreneurial companies nationwide.
This year, we partnered with a growing number of EOS-run organizations, providing marketing services that complement the EOS framework and help execute the Vision/Traction Organizer through clearer messaging, smarter targeting, and aligned marketing strategy.
Attending the 2025 EOS Conference also strengthened our connection to this community and reaffirmed how seamlessly EOS integrates with effective marketing.
And next year brings a major milestone:
Sagefrog will exhibit at the 2026 EOS Conference, showcasing our proven marketing system for EOS companies. We’re excited to connect with leadership teams seeking a proven, structured, and EOS-aligned approach to scaling their marketing efforts.
Our Culture Hot Streak: 7 Years Running
Culture remained one of our defining advantages in 2025. For the seventh consecutive year, Sagefrog was named a Best Places to Work, a recognition made even more meaningful by this year’s survey results. Our workforce scored as highly engaged, and when asked to describe our environment in one word, the most common response was: supportive.
One employee captured the sentiment perfectly:
“It’s obvious that Sagefrog is a great place to work from the output of what we do. What makes it truly special is how kind, supportive, and understanding leadership is—especially internally. Lots of organizations tout work–life balance, but few actually succeed in pulling it off like Sagefrog does.”
A strong culture isn’t simply a value; it’s the foundation for consistent, thoughtful, and creative work. It’s one of our proudest achievements and a core reason we’re able to serve clients at the level we do.
Our Top Creative Wins of 2025
This year brought significant recognition for the strategic and creative work we deliver. Two standout projects earned top honors at the Hermes Creative Awards:
- Platinum for our brand strategy for Custom IT Solutions (CIT)
- Gold for our social video campaign for Uplifting Athletes
These wins affirm a belief we hold deeply: brand and creativity drive performance. Strong positioning, clear messaging, and compelling visuals aren’t “nice to have”; they’re what move markets.
Brand Strategy remains one of our flagship offerings because we’ve seen, time and again, how foundational it is to effective B2B marketing.
Learn more about our brand strategy process.
Our Breakthrough of the Year: AI-Assisted Marketing
2025 was the year we really integrated AI into our work, not as a standalone service, but as a capability woven into nearly every stage of marketing delivery. We upgraded our platforms, expanded training, and refined workflows to enable AI to support our teams meaningfully and strengthen the strategies we build.
Across content, creative, research, and optimization, AI now helps us work faster and deliver deeper value, while the expertise and creativity that define Sagefrog remain firmly at the center.
As companies increasingly seek marketers who can integrate AI intelligently, we’re proud to say that AI-Assisted Marketing is already part of our everyday approach. If you’re exploring how to bring AI into your programs, we’d be happy to help you move forward.
Next Year’s Preview: A New Brand Era Debuts in 2026
A refreshed Sagefrog brand is launching in 2026.
This evolution reflects our continued growth and our core belief about what drives results for B2B companies: branding and marketing working in lockstep. Branding sets the foundation, marketing amplifies it, and together they become the engine that attracts new leads and customers.
Our enhancement sharpens that message and ensures Sagefrog shows up in a way that fully reflects this commitment.
More to come soon.
Here’s to a Year of Progress, Performance & Possibility
As we close out 2025, we’re grateful for the partners who trusted us with their brands, the opportunities to build meaningful work together, and the shared commitment to growth that defines every engagement.
With an enhanced brand launching in 2026, we’re entering the new year aligned, energized, and ready for what’s ahead.
Thank you for being part of our journey.
