Sagefrog Marketing Partners with Conservation Group to Save Frogs

Sagefrog donates services to Amphibian Ark to promote the “Year of the Frog”

Doylestown, PA. – July 2008: Sagefrog Marketing Group, LLC, of Doylestown PA, will implement an integrated marketing and public relations program for Amphibian Ark. Amphibian Ark is dedicated to saving amphibians worldwide, many of which are facing rapid extinction. Without immediate captive management as a stopgap component of an integrated conservation effort, hundreds of species could become extinct.

Sagefrog will collaborate with Amphibian Ark to increase understanding of the 2008 “Year of the Frog” campaign – raising awareness of the amphibian crisis, and, most important, the urgent need to generate funds to execute the emergency response captive breeding phase of the program, ultimately helping to ensure amphibians’ long-term survival.

The “Year of the Frog” campaign will feature celebrities including Jean-Michel Cousteau, Sir David Attenborough, Jeff Corwin and even Kermit the frog who are working with thousands of zoos, aquaria and conservation organizations to support Amphibian Ark in rallying the planet to avert this mass extinction.

Sagefrog’s pro bono services are a direct result of its strong connection to the cause and belief in what Amphibian Ark is working to accomplish by providing marketing and public relations services. Mark Schmukler, managing partner at Sagefrog Marketing states, “Partnering with Amphibian Ark was an easy choice for us. Evident by our name, we share a special affinity for frogs, and donating our marketing and PR services is the best way for us to help. The dedication of all involved is truly inspiring and we are glad to be a part of it.”

Sagefrog has also done charitable work with Simple Works, an organization funding high impact and easily monitored projects aimed at children, and ABO Haven, a provider of education, training and job skills designed for people who may be unemployed or underemployed.

Sagefrog’s high-profile clientele includes Defibtech, GlaxoSmithKline, Microsoft, PharmaPros, SAP America, and Johnson & Johnson.

If you would like more information on Amphibian Ark and the 2008 “Year of the Frog” campaign, please contact Chelsea Cercone at or visit Amphibian Ark’s website at

About the amphibian crisis and Amphibian Ark

From one-third to one-half of the planet’s 6,000 amphibian species – frogs and toads, salamanders and newts, and caecilians, which have thrived for 360 million years – are in danger of extinction. To mitigate this crisis, the world’s leading conservationists have joined together to name 2008 “The Year of the Frog” in hopes of raising both awareness and the critical funding needed to address the crisis. Amphibians are often called “the world’s canaries in the coal mine,” and when hundreds of species are in decline it serves as a global warning to other species.

Amphibian Ark, part of the Global Conservation Network, a 501(c)3 organization, develops, promotes, and guides short-term captive management of the most threatened amphibians. Amphibian Ark’s work makes possible the long-term survival of species for which adequate protection in the wild is not currently possible.

About Sagefrog Marketing Group, LLC

Sagefrog Marketing Group, LLC is a full and integrated marketing, interactive and public relations agency located in Doylestown, Pa. The firm specializes in serving health, technology and service companies in the Greater Philadelphia and New Jersey area. Established in 2001, Sagefrog Marketing Group combines a strategic, creative and process driven approach to achieve optimal results. For additional information about Sagefrog, please visit