Sagefrog Marketing Group Named Top Philadelphia Digital Agency by Clutch

B2B Marketing Agency Achieves Highest Possible Client Satisfaction Score Philadelphia, PA – August 25, 2017 – Sagefrog Marketing Group (Sagefrog), a top ranked B2B marketing agency with specialties in healthcare, technology and business services, has earned recognition as a Top 10 Philadelphia Digital Agency by Clutch, a B2B research firm based in Washington, DC. Sagefrog… Read more

Expert POV: B2B Social Media in 2017

Sagefrog was built on the principles of integrated marketing and by our definition that includes the use of social media. In the B2B industry however, much debate surrounds the validity of social media and its ability to contribute to lead generation and marketing return on investment (ROMI). Every day, we’re implementing, integrating and optimizing marketing… Read more

How to Calculate ROI for Marketing Spend

It’s a question as old as time. And as with most success measurements, the answer depends on your objectives. For start-up companies, return on marketing investment (ROMI) can mean growing brand awareness through a public relations program, while for an established business, ROMI may only be measured by the sheer number of marketing qualified leads… Read more

Choosing a Marketing Automation Platform for Your Inbound Needs

“To have a truly robust marketing program, it’s necessary to integrate all the pieces using a marketing automation platform or “MAP.” Your email campaigns, landing pages, calls-to-action, blogs and workflows are all under the same roof and will work together seamlessly to make your job easier and ensure your marketing goals are met.” – Rachel Gatlin,… Read more

Top 3 Ways to Execute Full Funnel Marketing

The classic buyer funnel is a tool that marketers and sales professionals have used for years as a roadmap to customer acquisition. It indicates buyer needs at the top of the funnel (TOFU), middle of the funnel (MOFU) and bottom of the funnel (BOFU). But in today’s buyers’ market, prospects are taking the TOFU or… Read more

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