We’ve all been there. You type a website URL into your address bar and land on a page that says “404 Page Not Found.” You know how frustrating this can be, but what you might not know is how Google feels about this website status code and others—and beyond that, what you can do to… Read more
People receive emails around the clock, so making sure yours stand out is highly important. That’s why it’s important to choose a subject line that accurately represents your email’s content and that won’t end up ignored or sent to the spam folder. Subject lines can either start or continue a marketing conversation. For B2B companies… Read more
Fact: 33% of B2B marketers put email among their top sources for marketing and sales leads in 2018.1 So, why is it so hard to send good email? As B2B customers start to shop more like B2C consumers, marketing managers must change their approach to email marketing to meet the new needs of customers. These… Read more
Most companies use the year-end or half-year mark as their signal to check-in on how their email, digital and content marketing tactics and assets are faring, but a check-in in the middle of the second quarter can be helpful to you and your team. Whether you manage your company’s marketing program or B2B marketing agency,… Read more
Most modern businesses, whether B2B or B2C, have an additional storefront that requires the utmost attention and care: their website. This new digital storefront is visible and accessible 24/7 from any computer in the world. In the same way that presentation, organization and service can make or break sales in a physical store, they also… Read more