Branding is a unique service within marketing because it’s foundational to every other marketing activity you execute. For your marketing tactics to be effective, they must be aligned with your brand, and your brand’s strategy must be buttoned up. At Sagefrog, branding is almost always our first step when we engage with a new client…. Read more
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by our CEO and Co-founder Mark Schmukler, this quote explains the purpose behind our step-wise marketing process JumpStartTM which begins with a Brand Strategy. B2B branding isn’t just another piece of the puzzle when it comes to… Read more
These days, your website is the most important representation of your company. It’s the one place where your company’s values, mission, vision, and creative content are on display beside your products or services. It’s where customers connect with you. Having the right content management system (CMS) to create, maintain, and make changes to that website… Read more
To be successful in B2B, your company needs to build longstanding, positive relationships with customers. And, those relationships depend on trust. Each year at Sagefrog, we compile a Top Trusted Brands Report by simply asking B2B customers: what brands do you trust? We’ve made many important discoveries as we’ve compiled these reports. We’ve learned that certain… Read more
If you’re a B2B marketer, you’re likely familiar with HubSpot. This marketing, sales and CRM platform set itself apart from industry rivals, like Salesforce, Marketo and Pardot, by centering its services and education on its proprietary “Inbound Methodology.” This methodology focuses on three actions: attracting new prospects to your company, engaging with them at scale… Read more