Policy and payment changes are two trends predicted to shape the healthcare industry in 2020—but what will be different about how B2B healthcare companies reach their buyers and stakeholders? Two words: digital transformation. The 2020 B2B Marketing Mix Report surveyed B2B healthcare marketers, among others, to understand their top areas of marketing spend for 2020—and… Read more
Are you sitting down? Do you have a pen and paper nearby? Grab it, because we’re telling you exactly what your marketing peers and competitors are planning for next year, and you’ll want to keep tabs. In its thirteenth year, the just-released 2020 B2B Marketing Mix Report surveyed B2B marketers from industries like technology, healthcare,… Read more
Branding is a unique service within marketing because it’s foundational to every other marketing activity you execute. For your marketing tactics to be effective, they must be aligned with your brand, and your brand’s strategy must be buttoned up. At Sagefrog, branding is almost always our first step when we engage with a new client…. Read more
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by our CEO and Co-founder Mark Schmukler, this quote explains the purpose behind our step-wise marketing process JumpStartTM which begins with a Brand Strategy. B2B branding isn’t just another piece of the puzzle when it comes to… Read more
These days, your website is the most important representation of your company. It’s the one place where your company’s values, mission, vision, and creative content are on display beside your products or services. It’s where customers connect with you. Having the right content management system (CMS) to create, maintain, and make changes to that website… Read more