Fact: 33% of B2B marketers put email among their top sources for marketing and sales leads in 2018.1 So, why is it so hard to send good email? As B2B customers start to shop more like B2C consumers, marketing managers must change their approach to email marketing to meet the new needs of customers. These… Read more
Most companies use the year-end or half-year mark as their signal to check-in on how their email, digital and content marketing tactics and assets are faring, but a check-in in the middle of the second quarter can be helpful to you and your team. Whether you manage your company’s marketing program or B2B marketing agency,… Read more
Most modern businesses, whether B2B or B2C, have an additional storefront that requires the utmost attention and care: their website. This new digital storefront is visible and accessible 24/7 from any computer in the world. In the same way that presentation, organization and service can make or break sales in a physical store, they also… Read more
Sagefrog was proud to be invited to the Philadelphia Business Journal’s Book of Lists Celebration last week, where our CEO & Co-founder, Mark Schmukler attended the Great-Gatsby-themed event at the SugarHouse Casino’s Event Center on Delaware Avenue. Among the glitz and glamour, the event included a champagne wall, music and dancing, and most importantly, representation… Read more
In the new age of B2B transactions, customers expect to manage almost every aspect of their buying experience through your website or another online portal. That doesn’t mean, however, that there won’t be any human involvement and participation—and that’s the challenge: striking a balance. Customers who want a quicker buying experience might very well prefer… Read more