Why We Love LinkedIn’s InMail Tool for B2B Marketing

As B2B marketers, we’re always looking for the latest and greatest way to help our clients accelerate their success through integrated marketing. And we’re happy to report that 2017’s most notable tool has arrived. LinkedIn’s new InMail service allows companies to reach prospects in an entirely new way by directly messaging LinkedIn members who you’re… Read more

Healthcare Marketing: The Best 3 Tactics for Patient Recruitment

The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the… Read more

Event Marketing: Plan Your Spring Conference Now

An event that looks seamless and feels effortless is the ultimate barometer of event planning success. Because the truth is – major conferences and tradeshows don’t just require an available date, venue and guest list. Rather, there are robust teams, lists, meetings, endless hours and inevitable stressors that are poured into making an event perfect…. Read more

Top 5 B2B Marketing Tactics You Can’t Ignore

This article was originally published on Marketing Insider. In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of. Notably online, there are endless marketing… Read more

This Week: Hubspot News from #INBOUND16

This week, 18,000 people gathered at HubSpot’s premier marketing and sales event, INBOUND 2016. Celebrating the company’s 10th anniversary, this year’s event brimmed with inspiring speakers, entertainers and HubSpot partners, like Sagefrog, eager to learn the latest in inbound marketing. Here’s what you missed from #INBOUND16: Growth Stack: Full-Funnel Support Marketing, Sales & CRM HubSpot… Read more

1 2 3 4 116