B2B Marketing and Social Media

Business 2 Community recently released an article, How B2B Marketers can Embrace Social Media, in which author Dragan Mestrovic uses Sagefrog’s B2B Marketing Mix Survey to highlight the 4 ways companies can leverage social media: Increase brand awareness Humanize B2B companies Establish as thought leader Connecting with customers and prospects The article also illustrates B2B social media… Read more

Pinterest: Is it Right for your Brand?

If you haven’t joined Pinterest yet, you’ve certainly heard about it. While the obvious draw is for consumers to “pin” their favorite products, the newest social media platform has marketers wondering how “pinning” can affect brands. As you can imagine, there are potentially a host of benefits for having your brand pinned and re-pinned. But what… Read more

Google AdWords 101

Mark Schmukler, a Google Certified Small Business Trainer and Managing Partner of Sagefrog Marketing Group, a Google Certified AdWords Partner, presented a Google AdWords seminar sponsored by Google at the Greater Philadelphia Chamber of Commerce. The course content was developed and approved by Google. The workshop covered how to reach your target audience using Google… Read more

Social Media Marketing for Event Recruitment

Social Media Marketing has proven to be a powerful channel for event recruitment. Learn how Sagefrog Marketing Group partnered with The Arts and Business Council of Greater Philadelphia, an affiliate of the Greater Philadelphia Chamber of Commerce (GPCC), to build buzz and draw attendance for an event. The Challenge: Fill the Seats The Solution: Integrated… Read more

Marketing Plan Outline

Developing an effective marketing plan requires time and expertise. Here is a simple outline to help get you started. Please contact us if you think you can use some professional marketing help. Executive Summary A brief overview of the proposed plan for management. Marketing Situation Relevant background data on the market, product, competition, distribution, and market… Read more

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