It is easy to get caught up with the new and flashy technologies of the online marketing and social media world, but direct mail marketing tactics should not be forgotten! The key to our modern age of mail is using personalization in direct mail pieces and integrating it with the online world.
Using a QR code or an AR app in your direct mail piece is a great way to utilize both avenues of marketing. A QR code draws a link from the printed ad to the digital world, most commonly a website or a landing page. An AR app continues the ad with a pop off the page digital experience, viewed from a smart device or smart phone. This allows businesses to draw in their customers with the personal touch of direct mail and then give them instant access to more information using the internet.
Because of today’s fast paced nature, most businesses believe mail to be out of date and ignored by the common customers. However, the statistics below show that most customers seem to prefer personalized mail and respond better to it! For example:
- 4.4% Response rate from direct mail
- 0.12% Response rate by e-mail
- 79% Percentage of customers that act immediately on direct mail
- 45% Percentage of customers that act immediately with e-mail
- 35% Success rate for capturing new customers with direct mail
- 70% Percentage of consumers who renewed relationships with businesses they had previously ceased using after direct mail received
- 74% Percentage of customers who rate direct mail as very effective
Blending direct mail and online marketing tactics, such as a digital campaign, can be a great way to heighten engagement and improve campaign performance.
For direct mail, online marketing and all other full-service integrating marketing services, please contact Sagefrog Marketing Group at 215-230-9024.
