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Inbound Marketing: What It Is and Why Your Business Needs It

By: Andrea Panno

The What: Inbound marketing centers around attracting the right customers at the right time – allowing businesses to leverage data in order to make fact-based decisions regarding the next steps of their marketing plan.

Inbound marketing channels include blogs, podcasts, videos, eBooks, enewsletters, whitepapers, SEO, and social media marketing.

How is inbound marketing different than other marketing methods?

Outbound marketing, the more traditional methodology, includes tactics such as print ads, events, public relations, and direct marketing. These tactics entail a business going after a wide range of individuals to bring in new business. Inbound marketing, on the other hand, allows a business’s ta customers to come to them. This is accomplished by creating alluring content specific to where an individual is within the sales cycle.

The Why: Inbound methodology is beneficial to your business’s success.

Inbound marketing has become an effective marketing method for creating online revenue. After all, it attracts prospects to your website where you can convert them into leads.

Advantages of inbound marketing include:

  1. The ability to track your results and increase your ROI. You can see what’s working and what’s not, then adjust your efforts accordingly.
  2. Increased rank on search engines. Thus, an increased chance of being seen by prospects.
  3. Saves you money. The cost of inbound marketing is 62% less expensive than traditional marketing.

Thinking about implementing an inbound marketing campaign? Make sure you complete all the necessary steps with Sagefrog Marketing Group’s inbound marketing campaign checklist!

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For inbound marketing and all other integrated marketing services, please contact Sagefrog Marketing Group.