Google AdWords 101

Mark Schmukler, a Google Certified Small Business Trainer and Managing Partner of Sagefrog Marketing Group, a Google Certified AdWords Partner, presented a Google AdWords seminar sponsored by Google at the Greater Philadelphia Chamber of Commerce. The course content was developed and approved by Google.

The workshop covered how to reach your target audience using Google AdWords and boost ad performance by knowing:

  • How Google ranks ads
  • How to choose the right keywords
  • How to write great ads
  • Best practices for optimizing your account

This seminar was ideal for businesses who are new to online advertising, as well as existing AdWords customers who are looking to get more results from their online advertising investment.

For more up-to-date tips on Google Adwords, read our blog – Paid Search: Why You Should Invest & How to Get Started.