When it comes to marketing (and most things, for that matter), everyone is always looking for ways to get the most out of their time and money. And for most business people, setting aside the time and budget for many marketing tactics can be difficult. So, discovering low-cost, low-commitment tactics with high ROI is a dream come true.
This article by MSN’s “Finance” reveals five low-cost, high leverage marketing ideas that are both strategic and effective. The five ideas include:
Form strategic alliances
Build working relationships with businesses that you are in sync with. These relationships should remain mutually beneficial
Offer referral rewards
Incentives to customers or clients is a great way to increase the amount of referrals you receive. Remember happy customers or clients will say good things about you
Use social media
This low-cost channel is a great way to engage with your customers or your clients’ customers, share your message, and create calls-to-action
Send media releases
Good media coverage can attract new clients and increase your brand awareness and credibility. Just make sure your media releases are newsworthy!
Give your knowledge away
You’re an expert and what you know is valuable. People want to see that – so share your expertise
For more details about each of these marketing ideas, read the entire article here.
For full-service marketing, public relations and advertising, contact Sagefrog Marketing Group. Visit sagefrog.com or call 215-230-9024.
