You’ve realized all the ways an integrated marketing agency can improve your in-house efforts and now you’ve done the due diligence to evaluate all your options. If your must-have criteria included B2B industry knowledge, broad marketing capabilities, demonstrated results and reliable processes, then it’s likely that Sagefrog has made your short list. You’re on the brink of engaging in a very strategic partnership.
As with most savvy business professionals, a clear idea of what to expect within the first few days, weeks and months of a new business relationship is key to feeling confident about an impending investment. Let’s take a look at your first thirty days with Sagefrog.
Step 1: Quick & Simple Onboarding
Regardless of whether you’re partnering with Sagefrog for project-based work (a brand strategy or new website) or for retained marketing services (the Sagefrog Integrated Marketing Program or SIMP), the first step is the onboarding process. Because you’re most likely engaging with an agency to decrease your team’s workload and accelerate your company’s success, we don’t ask too much of you to complete this step.
You’ll be promptly greeted with a welcome message from your assigned account management team with simple requests for foundational information. From there, our operations department will get you up and running on our backend systems while our marketing analysts begin a comprehensive research and discovery (R&D) document for your company, including your industry landscape and top competitors.
An in-person kick-off meeting will be scheduled within the first few weeks at your office or ours with an agenda to meet each other’s key personnel, review the R&D and align our objectives, processes, timelines and expectations, helping to ensure we’re all prepped and ready for an optimal engagement!
Step 2: Strategy Setting & Tactical Execution
No matter what type of engagement you’ve employed Sagefrog for, you can expect us to start with strategy. The adage “tactics without strategy is a nightmare; strategy without tactics is a hallucination” rings true through our office halls. Strategy can be brainstorming about what’s worked and not worked in the past; refining or overhauling your current brand messaging and visual identity for consistency or to better align with your buyer personas; and always, defining the metrics and KPIs we’re working to achieve.
With strategy in place, your account management team will tap into all the necessary capabilities at Sagefrog to get your work underway. This includes our certified team of passionate professionals spanning creative directors, copywriters, graphic designers, web developers and digital marketing specialists as well as our premium partnerships with resources such as Google and HubSpot. Designed to maximize your marketing budget, our process engages you for early-stage approvals on creative and copy.
Step 3: Responsive & Reliable Account Management
Unlike most marketing agencies, Sagefrog operates like a professional services firm. This is a unique advantage that provides you with all the creativity of a typical agency plus the reliability, stability and business acumen of a firm. Because of this, you can expect superior responsiveness, quick turnarounds on high quality work and transparency in our processes and at the leadership level.
If you’re utilizing the SIMP, you can expect standing calls with your account management team and our certified professionals as topics require. You’ll be informed weekly, if not daily, on the progress of your program – with timelines and updates proactively sent your way. At Sagefrog, we abide by this simple rule of thumb: when entering the weekend, every client should feel confident and informed about the status of their marketing program. Beyond that, you can expect ongoing optimization of your marketing plan, resting assured that all marketing efforts are consistently monitored and improved upon.
So whether you’re preparing to sign on the dotted line or you’re still analyzing your short list for the right marketing partner, consider all the ways Sagefrog can leap into action to accelerate your success. For more insight into what an integrated marketing agency like Sagefrog can do for your business, schedule a free Marketing Plan Consultation.
In this consultation, we’ll review your current marketing efforts, challenges and goals to provide our expert recommendations. Your takeaway will be a free Marketing Plan Summary delivered within one week of your session.
Are you interested in B2B marketing services? Contact Sagefrog Marketing Group today.