– must- have for smart marketers
– Reference for your 2009 Marketing Plan
– View 3 year marketing mix trends
Survey Profile
– Survey implemented during the summer of 2008
– Online survey with 100 respondents
– Broad industry distribution with overweighting in the health and technology markets
– Primarily marketing management professionals
– Geographically focused in greater Philadelphia and New Jersey
Research Objective
The survey was conducted to gain insight into current marketing practices and uncover what marketers are doing to implement successful marketing tactics. Data from previous years’ surveys were taken into account to identify trends in marketing from year to year.
