There are 43.1 million people who are over 65 in the US right now. This is the largest this group has ever been and according to demographic reports, this number is expected to continue to rapidly increase (doubling by 2060!).
Of that group, 19 million were using the internet is 2012. To ensure your business’s website is designed to engage with all demographics, utilize the following elements:
- use a bigger font size
- make your navigation simple
- minimize the amount of buttons and actions required
For creative website design, social media and all other full service integrated marketing please call 215-230-9024 or visit sagefrog.com.
