For those of us who have “writing” in our job description, it can prove to be challenging when you’re expected to create fresh and relevant content on a daily basis. To push yourself beyond your typical writing style and create interesting material for your audience, follow these tips:
- Series— whether it be a series of 3 posts or 10, this style gives you guaranteed content for an extended period of time
- Different Styles— try injecting lists, stories, statistics, and videos into your posts to break them up
- User-Generated Content— encourage your audience to share their insights with you, and then turn around and use it as a post
- Guest Posts— bring in another blogger to use a different “voice” as well as broaden your online community
Some other ideas include: writing about unlikely topics, writing linearly (edit, edit, edit until the post makes the most sense!), and designing contests or surveys for your audience to participate in.
For blogging, social media, and all other full-service, integrated marketing please visit sagefrog.com or call 215-230-9024.
