Marketing has developed into somewhat of a buzzword over the past decade as companies and consumers have become more aware of the everyday effects this industry has on almost all facets of life. Especially as the world becomes more digital, marketing will continue to thoroughly infiltrate our lives. Thanks to the internet, smartphones, and other digital outlets, we’re exposed to an estimated 6,000 to 10,000 ads every day.
In such a saturated market, it becomes challenging to stand out among the crowd and effectively reach potential customers with your brand, especially in the B2B sector. IT companies aren’t immune to this competition, as the technology industry is constantly evolving and growing. With more talent available in the market than ever before, digital marketing strategies for IT companies can help increase their reach and stand out among consumer competition to make their brand known and preferred.
At Sagefrog, we’ve leveraged our industry expertise to partner with several IT companies (e.g., software development, cyber security, IT staffing) to propel their marketing efforts forward and increase their lead generation, ROMI, and recruitment efforts. To prove our knowledge, we’re sharing some of our best advice on marketing for IT companies.
7 Strategies for Better B2B Marketing for IT Companies
- Research Target Audience and Competition
- Build a Solid Martech Stack
- Showcase an Impressive Website
- Prioritize SEO
- Create Educational Content
- Build a Strong Social Media Presence
- Integrate Emerging Tech
1. Research Target Audience and Competition
Determine your core messaging framework and firmly establish who you’re talking to and how you want to interact with your chosen audience. With your ideal customers, clients, or candidates in mind, create content that reflects the needs that your products or services can provide for these individuals or organizations. Understand your target audience’s pain points and how to address their issues adequately.
2. Build a Solid Martech Stack
Modern marketing technology requires collaboration between marketing and operation departments and is essential for generating leads in competitive fields, like IT and technology. Having an appropriate Content Management System (CMS) for controlling and analyzing your content and a Customer Relationship Management System (CRM) for capturing leads and generating sales are two crucial tools for modern marketing for IT companies. These tools help set, track, and accomplish clear goals and can boost the success of marketing campaigns once implemented.
3. Showcase an Impressive Website
An attractive website is essential to successful marketing, especially when sending leads from your campaigns to your website and especially when you’re a tech or IT-related company! Optics matter, and chances are, if a potential customer or client is underwhelmed by the design of your website, they aren’t going to want to work with you to develop their software or hire IT clients on their behalf. Aesthetics are important, so fill your website with plenty of eye-catching visuals and compelling content.
4. Prioritize SEO
Did you know? Only 92% of users scroll past the first page of Google search results. It’s crucial to aim for your content to be on that first page with every piece you publish. Having a qualified SEO specialist on your marketing team who knows how to utilize keywords in blogs, websites, guides, and other pieces of content will help your company leverage current trends and SEO practices and optimize your content to suit!
5. Create Educational Content
From blogs and eBooks to case studies and infographics, the more quality content you can provide your customers on your website, the more likely you’ll be to attract leads and close sales. Video content is becoming extremely prevalent, as customers are increasingly more likely to watch a two- or three-minute video about a solution to their problem than to read a long-form blog. Tutorials, product demos, webinars about industry trends, best practices, or “how-to” style videos are great options for brands to expand reach, educate, and retain customers.
6. Build a Strong Social Media Presence
In addition to having a great website full of quality content, having a solid social media presence to share that content and bring people to your website is just as crucial for modern marketing for IT companies. Being an active voice in your industry through social media interaction helps establish your brand and builds trust and confidence between your brand and customers.
7. Integrate Emerging Tech
As an IT company, it’s vital to remain ahead of the curve and be invested in the latest and greatest technology available. This allows you to stay competitive in a constantly developing market and look for the next best solution to any problem. Whether investing in and updating the products or services you provide or acquiring the latest CMS or CRM software, letting go of antiquated strategies and technologies is crucial for successful marketing.
Choose Sagefrog to Market Your IT Company
It’s more important now than ever to stand out from the crowd in the fast-paced and ever-developing tech and IT industries. Sagefrog is prepared to make your marketing goals a reality. With our integrated marketing services, we support you every step of the way, from creating your brand strategy to designing your website, creating a library of content, developing social posts, writing marketing emails, executing digital marketing campaigns, and even leveraging traditional marketing when appropriate.
Contact us today to see how we can boost your IT brand and accelerate your company’s success with our B2B marketing expertise.