Do you feel like your current brand is outdated? Does it fail to reflect the evolution and growth of your business? Or is it simply not impactful enough to market your business effectively? If you answered yes to any of the questions above, then it might be time to consider rebranding.
Rebranding is a highly involved process that takes creativity, resources and commitment. A successful rebranding starts with thorough research to assess your brands current situation and understand the elements that will better your brand. Below are 6 tips to successfully rebrand your business.
- Commit – Rebranding is a lot of work. Once you commit to a rebranding, don’t let the wheel stop turning. See each task within your rebranding through to the end to create a brand that will represent your business better.
- Get Your Employees Involved – There is much to be learned from your employees – insights, feelings, creative ideas – and that fresh input may help lead to a winning brand. However, be careful to not include too many as that may slow down the process for the worse.
- Set Small Goals – By organizing your branding into small projects, you may help sustain your rebranding zeal. When you start to see the results bit by bit, it will motivate you to push through to the end.
- Listen and Revise – When rebranding, you will most likely have multiple sources of input of varying opinion. Understand that everyone just wants to make the brand better. Take this feedback and use it to improve your brand. Never stop until your brand is a perfect representation of what your business stands for.
- Commit (again) – Now that you have created a brand strategy, use it to repurpose every bit of your business. Your website, brochures, emails, newsletters, blog posts, customer service model, etc. should all reflect your core values, tone of voice, mission statement, and all other elements of your new brand.
- Share Your Brand with the World – Now that you have created it, get your new and improved brand out into the world! Use social media to create buzz, distribute press releases, and send an email to your subscribers.
Rebranding is no easy feat, but if you commit and enlist the help of branding professionals, you can create a wildly successful new brand image that will take your business to the next level.
For branding and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
