When was the last time your company’s email marketing technique was optimized to best reach your target audience?
Consider the following email marketing trends and statistics to determine if it’s time for your company to update its email marketing technique to evolve with the latest user-experience trends.
- 74% of marketers have used animated GIFs in an email, while other popular features include responsive mobile design, movable ink, video, and horizontal or multi-directional scroll.
- The iPad garners the most transactions from emails of any mobile device.
- Half of all unique email opens now occur on a mobile device.
- The iPhone is the most commonly used mobile device for email opens and clicks. Android phones are third for opens and transactions, but second for clicks.
- Mobile also leads in click rates (39%), though webmail is close behind (35%).
- The largest number of transactions triggered by email come from webmail (48%), followed by desktop (25%).
For email marketing and other full-service integrated marketing, please contact Sagefrog Marketing Group at -215-230-9024 or visit sagefrog.com.
