Video marketing may appear more common across B2C companies than it does B2B, but the reality is that video marketing can be highly effective for any industry, as a result of its engaging nature. Those in the commercial industry may be nodding their heads in agreement; however, others may need evidence-based reasons to understand the impact that video marketing can have on B2B companies.
Common B2B videos are often used to welcome visitors to a website and explain a service or product offering, or even for corporate and internal training purposes.
Below are five business video related statistics that demonstrate the importance of video marketing, as it relates to heightened awareness and sales.
- Video promotion is over 6 times more effective than print and online (Atlas)
- Video content can increase the chances of first page Google ranking by 53 times (Cisco)
- Forbes revealed that 75% of executives questioned watch business related videos every week
- Of those, 65% visit the marketer’s website after viewing a video
- 50% of those who viewed a marketing video went on to make a purchase for their business (Forbes)
For video marketing and all other full-service integrated marketing, please contact Sagefrog Marketing Group at -215-230-9024 or visit sagefrog.com.
