This article was written by Sophorn Chhay at Trumpia.
Encouraging people to visit your website is difficult, especially when you’re trying to do it organically. In competitive industries such as B2B healthcare, technology and business services, search page rankings can seem impossible to improve. To help increase organic traffic to your website, here are five simple ways to get started:
- Create Great Content
The best way to drive organic traffic to your website is by creating great content that gives people a reason to come there. Take a look at the type of visitor you’re trying to attract and figure out what their interests and concerns are. Then, simply use your industry knowledge to create content such as blog posts, videos, infographics and case studies. Sprinkle targeted keywords throughout the content and share them as often as possible via social media and on other reputable sites. Keep in mind that you need to keep a steady flow of content coming – while also focusing on quality instead of quantity. Bad content will get less engagement and generate fewer leads than good content will.
- Implement a Link Building Campaign
One of the most important factors in your SEO rating is the amount of high-quality links that send visitors to your site. A link to the site shows Google that other people are talking about your website and recommending it, so it should rank higher in its search ranks than websites without as many links. Beyond that, encouraging other sites to send links to your own site will drive referral traffic directly from that link, giving you a secondary boost in traffic.
- Clean Your Site Up
If you’re not ranking as high as you’d like on search engines, take the time to fix your website. Broken links cause your website to perform poorly and actually hurt your search rank. Along the same lines, make sure you aren’t posting the same information over and over again. Duplicate content can lead to a search rank penalty.
- Use Text Everywhere
Every opportunity you get to add a tag or additional text, you should do it. It gives you more ammunition for search engines and improves your page rank. Here are some great examples:
- Include keywords and the name of your post in any images you attach to blog posts
- Include long-form descriptions of videos or podcasts with plenty of keywords sprinkled in
- Respond to comments on your posts or create entire response posts if the topic allows
- Make sure you include a relevant, strong meta description for every single page on your site
- Take Advantage of Your Visitors
Most importantly, you need to take advantage of every single visitor your website has. If you aren’t, boosting your organic traffic won’t result in much growth. One great way to do that is collecting mobile numbers and leveraging text marketing. With instant delivery and an incredible open rate of over 90%, an automated text message is the best way to get in touch with your prospects or existing customers, ensuring you get the most value possible out of your website’s traffic.
Have you been able to drive organic traffic to your website using any strategies of your own? Let us know how with a comment below!
Did you find these tips helpful? Here are other resources you might enjoy!
- 5 Questions Every Tech Company Must Answer to Master “Always On” Content Marketing
- Landing Pages: Why Your Healthcare Organization Really Needs Them
Author: Sophorn Chhay
Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.