A great website provides relevant and useful information to your customers, but customers want more than just a great website, they also want to engage and connect with your company. So how can you generate and maintain a dialogue with your customers in a way that feels organic and compliments the content on your website? Below are 4 easy ways to boost social engagement on your website.
- Embed a Twitter Feed – This allows customers to see frequent and real-time updates from your company, which will make them feel more connected.
- Include Social Media Widgets – Make sure links to your social media pages are easy to see giving your customers the option to check out your social pages.
- Create a Blog – Blogs can serve many purposes. For example, blogs can give customers a chance to read about you and your employees, they can provide customers with an inside look into your company and events you are hosting, or you could use it to post informational and thought provoking content that is specific to your industry.
- Optimize for Mobile – More and more people are accessing websites on their mobile devices so make sure your site is optimized for it. If your website is compatible with mobile usage, users will stay on your site longer and your social media engagement may increase.
For website development, content marketing and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
