Content marketing is an essential part of leading marketing strategies, but so many marketers are stuck trying to create enough content, that they are failing to measure how effective their content really is. By giving some thought to the promotion, distribution, and measurement,
marketers can successfully increase the ROI of each piece of content that they create. Here are a few tips to increase your content ROI:
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Optimize your content for search
Using the appropriate keywords in your title, subtitles, text, and tags can increase your search rankings.
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Increase web traffic and leads include
Include internal site links within your blog posts and social campaigns to increase your overall web traffic. Be sure to always include a CTA, inviting readers to learn more about the products/services that you offer. Also, using forms or “gates” in front of content that indicates interest in your product allows you to capture leads.
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Adjust your content mix
This will balance the demand for new content and help you stay within the confines of available resources. Curated content helps to give your content variety and backs up your thought leadership with third-party sources
This will balance the demand for new content and help you stay within the confines of available resources. Curated content helps to give your content variety and backs up your thought leadership with third-party sources (giving your organization better credibility). Note that most marketers create 65% of their content and curate 25%. The other 10% is syndicated.
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Promote existing content
Once you publish a great piece of content, don’t just move on to the next thing. Re-purpose it! Turn your e-books into webinars, webinars into infographics, infographics into blogs and so on. This will help you to reach a wider audience.
Remember that once you have started to analyze the impact of your content – meaning you are taking note of the content that is being shared, liked, +1ed, etc. and the content that is falling flat – you will be able to optimize your strategy for higher engagement and better quality leads.