A good marketing plan is a crucial element to successful B2B marketing strategy. This plan serves as a blueprint for executing all marketing and sales strategies and tactics throughout the year. Below are 4 benefits to creating a marketing plan.
- Direction – Often times, goals are not explicitly clear and each employee may have a different opinion or agenda of what the company needs to accomplish each year. A marketing plan aligns employees and serves as a reference during times of turnover, hiring, or when employees simply need a refresher.
- Map to Success – A good marketing plan will come from deep analysis to identify the marketing tactics that will grow your business. It will outline a plan – that can always be adjusted as the year progresses, for your team to work towards in order to reach your business goals. It also allows you to visually see all of the goals you want to achieve and allows you to budget, designate time and resources, as well as set reasonable deadlines for the tasks you wish to complete.
- Instructions – Having your plan outlined is critical because people can often forget mid-year (or a month in) what the plan was for the upcoming months. It will also allow you to go back and make any edits or adjustments as you see fit.
- Top-Level Reflection – A marketing plan is the future of the business and it is important that this document is thoughtful and draws on parts of the business that are not necessarily related to the daily operations. Write out your vision and goals and then refine until you have a solid plan that your employees can use to grow your company.
For marketing planning and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215.230.9024 or visit sagefrog.com.
