B2B IT buyers are serious and with so many online channels to glean new product and services information, it can be difficult to effectively market the great things your company has to offer. Below are three tips to better engage with B2B IT Buyers:
1. 86% of B2B IT buyers use social networks when making a purchase decision to get advice and recommendations for their peers. This is your chance to demonstrate value without being salesy. When you provide IT buyers with the answers they need, they will most likely follow/like your page and become a fan.
2. Personalize marketing efforts. Gearing content such as email campaigns, mailers, brochures, etc., specifically to the buyers’ needs, your product or services will stand out – giving you the edge to beat out the competition.
3. Get Technical. When marketing products to IT buyers, it is imperative to understand the technical side of the product or service that you are selling. Most IT buyers feel that if your marketing efforts don’t provide some sort of technical answer or solution, you are just marketing “fluff.”
For full-service integrated marketing specializing in B2B and Technology, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
