A website is a crucial factor in operating a successful business, but simply having a website is not enough. A poorly designed, cluttered and non-responsive website could hurt your business more than you think, which is why many businesses are performing major overhauls on their websites to incorporate clean and responsive web designs. Below are three reasons it is time to upgrade and redesign your website into a responsive one.
- One Size Does NOT Fit All – A traditional website design may look great on a desktop, but what about the user accessing your site from their smartphone, tablet, or laptop? When users are forced to do more work than they have to, it often results in them finding another website – and company – that will do it for them. A responsive design will allow your website to “adjust” to the device that the viewer is using – providing them with a more enjoyable visit. It also allows businesses to alter the site layout in a way that will lead to more conversions – for example moving a CTA intended to capture leads at the top of a webpage on a mobile device to the bottom because it might take away from the already limited viewing space. Added bonus: Google likes responsive websites.
- Keep it Clean – Simple, clean, and flat designs are trending. Viewers want clean lines, easy site navigation and no confusion. Websites that clutter their websites with unnecessary content, images, animation, etc. often push viewers away.
- Increase Your Web Traffic – In 2014, mobile traffic will outpace PC based traffic AND 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. Responsive design allows businesses to give their mobile visitors a website that they can easily navigate, which can help drive mobile conversions.
Prevent your business from falling behind: rethink your website design and adapt to rapidly changing web climate.
For responsive web design and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit our website.
