When pondering the meaning of Return on Investment (ROI), most consider it in financial terms. However, for Public Relations, ROI tends to be less monetary and instead built around delivering similar value, with both awareness and consumer relationships.
Measuring the ROI of Public Relations has made leaps and bounds from the times when the only certain factor you could determine was media coverage, including: types of mentions, competitors referenced, source authority and popularity. Here are 10 ways to measure the ROI of your company’s PR efforts.
- PR Mentions
- Counting Media Placements
- Assessing Quality
- Viral Impact
- Social Media Metrics
- Engagement vs. Coverage
- Community Growth
- PR Outcomes
- Behavioral Impact
- Growth
- Long Term Outcomes
- Brand Loyalty and Advocacy
- Cost Saving
- Better Market Positioning
Although the benefits of PR are not always reflected financially, there exists an “intangible value” when aligning your PR efforts with your marketing objectives and company image.
For newsworthy PR and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
