The nature of search is constantly evolving. For businesses and marketers alike, this means that they must keep trends and future developments in mind when developing a digital paid advertising campaign. Intuitive search, together with the influence of mobile, is about finding ways to better predict our next moves and suggest solutions before we can even conduct a search. Below are 5 key trends that seek to change the future of paid search.
- Larger Mobile Devices – As screen real estate increases, it will only make it easier for users to browse and shop and give marketers more space for ads.
- Swiping Left and Right – Google Shopping results are already capitalizing on this mobile device trend. This allows users to easily scroll through items, compare their prices and click through to the website of their choice.
- Transformation of Organic to Paid Ads – Google has already started to do this with Google Shopping. Results that were once organic have been converted into a paid product. Perhaps local results will someday be local paid results.
- Paid Ads Fully Integrated with Organic Results – Facebook is doing this with their in-stream ads, which has been highly successful for their profits. Facebook has reported a 64% increase in earnings from Q3 of last year to Q3 of this year.
- In-App Advertising – Did you know that when people are on their mobile phones, they spend an average of 80% of their time inside apps? Better in-app advertising can help monetize some of this traffic.
For more information about search engine marketing, check out our next blog, “Paid Search: Why You Should Invest & How to Get Started.”
