B2B marketers are being asked to do more—and make every decision count. As budgets become more selective, teams stay lean, and pressure to prove marketing’s impact grows, the decisions behind where and how to invest matter more than ever.
Now in its 20th edition, Sagefrog’s 2027 B2B Marketing Mix Report reveals how B2B marketers are responding. The latest findings uncover six key trends across budgets, team capacity, demand generation, the buyer journey, measurement, and AI, and what they mean for the year ahead.
Download the 2027 B2B Marketing Mix Report to explore:
- Where budgets are going: See how B2B marketers are prioritizing investments as budget growth becomes more selective.
- How lean teams are adapting: Discover how marketers are expanding capacity and adding specialized support without necessarily expanding their internal teams.
- What’s changing across demand generation and the funnel: Learn what’s putting pressure on demand generation, where leads are getting stuck, and which channels are delivering the strongest lead quality.
- How accountability is reshaping marketing: Explore the gap between confidence in marketing’s revenue impact and the ability to prove it—and how rapidly AI adoption is advancing compared with organizational readiness.
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