Online Marketing and Social Media Marketing Get found on the web.

Sagefrog Marketing Group is one of the few Google and Microsoft Certified Partner agencies in the Philadelphia and New Jersey area. Our online marketing team of certified professionals will optimize your website and drive qualified traffic to generate sales leads and conversions. We integrate Online Marketing tactics including Search Engine Optimization (SEO), Paid Search Advertising (SEM), Social Media Marketing (SMM), Online Public Relations and Content Marketing into your overall marketing mix. We measure and report our online marketing performance, focusing on your business results and return-on-investment.

Search Engine Optimization (SEO)

The first step most people take to find new service providers today is an online search. Improve your organic search positions with the help of our SEO professionals. We help identify the keywords that are important to you and your target audience, and then optimize on these words to help prospects find you. Using methods such as on-site content and design optimization, in-bound linking, and HTML meta information, we strive to get our clients to the top of search results. To show measurable results and track progress, we benchmark your search engine ranking for important keywords on a monthly basis.

Search Engine Marketing (SEM), Paid Advertising

Show up twice on search engine result pages by engaging in Paid Search Advertising. Our Google Certified and Microsoft Accredited Professionals are experts in the creation, tracking, and optimization of Google AdWords and Microsoft AdCenter (Bing/Yahoo) paid campaigns. With our expertise in developing pay-per-click (PPC) campaigns, online advertising can bring you significantly more qualified leads in a cost-effective and profitable manner. We continue to optimize SEM efforts by tracking clicks, conversions, and analytics reports to ensure you are getting the highest ROI for your advertising spend.

Excerpt from a Google AdWords seminar presented by
Sagefrog Marketing Group and sponsored by Google at
the Greater Philadelphia Chamber of Commerce

Social Media Marketing (SMM)

Generate “buzz” about your company through involvement in social media – a low-cost way to get your message out to a large, captive audience. With the ever-evolving (and often confusing) world of social media, it can be hard to determine the right social media strategy for your company. We research appropriate social media opportunities for you, including social networks (e.g. Facebook, LinkedIn and Google+), multimedia sharing sites (e.g. YouTube, Flickr and SlideShare), blogs (e.g. WordPress, Blogspot and Tumblr), mini-blogs (e.g. Twitter), and industry-related groups, communities and forums. We can create and manage these accounts for you to specifically target your market audience, promote your products and services and bring traffic to your website.

Content Marketing and Online Public Relations

Promote your company’s website, content, and resources through online content marketing and public relations to increase company and brand awareness. We use our database of online directories and lists relating to your industry to market and create inbound links to your website. For additional inbound linking and promotion, we can help create and submit your company press releases, articles, resources, and thought leadership pieces to free and premium content sites.

Web Analytics and Optimization

At Sagefrog Marketing Group, we pride ourselves in our closed-loop JumpStart marketing process that we use to provide optimal results for our clients. We use Google Analytics to track, report, and optimize the results of our online marketing activities on an ongoing basis. With the ability to measure statistics like top keywords, conversion rates, and traffic sources, we can assess the performance of online activities and improve them to develop the best online marketing strategy for your company.