Both inbound and outbound marketing are built upon a variety of methods and tactics, and sometimes are put on opposing teams by marketers trying to decide the best option. However, both inbound and outbound marketing strategies are needed to get the most out of your campaign and drive lead generation.
While inbound marketing lets companies be found by ready-to-buy consumers, outbound marketing – when used at the prime time of the buying cycle – can expertly pull leads into the funnel and win deals.
The best strategy for marketers is integrating these tactics into their campaigns to market their business successfully.
Review these six tips:
1. Developing offers for buyers
2. Develop compelling content
3. Get found online
4. Convert visitors to leads
5. Promote your offer
6. Measure, analyze and improve
For effective, integrated and lead-generating marketing campaigns and all other full-service marketing please visit Sagefrog Marketing group at sagefrog.com or call 215-230-9024.
source: http://bit.ly/13L1MbZ
