There are several tactics, lessons and strategies that can be learned from marketing a start-up company, which can be applied to the rest of the marketing community. According to this article, the Business Marketing Association teamed up with a group of entrepreneurs to discuss these marketing lessons and themes that are applicable in most business and marketing situations, from start-up to Fortune 100.
- Be Purposeful
- Does the initiative help establish credibility for your brand?
- Will you be reaching influencers and decision makers?
- How will you measure success?
- New tactics: Make them happen quickly
- Use trial and error, then scale
- Improve what already is working
Marketers must be always learning, growing and progressing and being open to fresh and unconventional strategies is critical to success.
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