There were some truly buzz-worthy brands of 2012 that created real excitement in the marketing world. A brand is essential for a business, its customers and for its own recognition and differentiation. Building a brand is not just an identification factor; it’s also essential for creating a feeling or emotion associated with the brand.
In 2012 NBC Universal Integrated Media tracked several brands through their Brand Power Index (BPI) tool that saw an increase in consumer interest from 2011. These buzz-worthy brands are:
- Starbucks
- Burger King
- Oreo
- Red Bull
- Samsung
- Jet Blue
- Old Spice
- Axe
- Pine Sol
- Taco Bell
- Doritos
Check out this article to get a breakdown of how each company created this hype around their brand.
For buzz-worthy branding and all your other full-service marketing needs please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
