Does B2B marketing have seasonal peaks and valleys? According to this article and a 2012 Marketers Benchmark Report, it does. Rather, there are some top seasons over the course of the year for B2B marketing. This suggests a crucial opportunity to reinvigorate your marketing efforts in order to not lose out on business to your competition.
According to the article, the first quarter (January through March) and September to the middle of November (before the Holiday season hits) are the most popular times for B2B marketing. Summer months and the end-of-year Holiday season produced lower results. This article recognizes a “cyclicality” for B2B marketing – which, can be planned for and taken advantage of with the right partner.
Sagefrog Marketing can be that partner for you – year round. For all your full-service marketing needs please visit sagefrog.com or call 215-230-9024.
