According to this article, there are five words that are all too commonly used in press releases:
- “Best”
- “Revolutionary”
- “Dearth”
- “Amazing”
- “Great”
The overuse of these terms causes them to lose their impact and results in the reader not gaining any additional insight into the topic. You want your press release to be deemed newsworthy and “live up to the hype” it was created around. Therefore, don’t let it contain unnecessary words – it is the content of the press release that is important.
The article leaves us with this last tip when it comes to the best practices for writing press releases:
Remember: Less is more – When in doubt, leave it out.
For an effective Public Relations program please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
